Our Mission
True Roots Media is Jammu’s dedicated news channel, delivering in-depth coverage of local stories from urban hubs to rural heartlands. We focus on social issues, governance, defense, transportation, education, jobs, and competitive exams, while also connecting you to major national and international events. Rooted in the spirit of Jammu & Kashmir, our goal is to amplify community voices, provide reliable insights, and inspire positive change through balanced, impactful journalism.
Our Mission
Our mission at True Roots Media is to empower readers with accurate, neutral, and engaging news that reflects Jammu’s diverse tapestry. We are committed to integrity, inclusivity, and community-driven storytelling, aiming to highlight local challenges and achievements while fostering dialogue and progress. By bridging local concerns with global perspectives, we strive to be a trusted source for stories that matter.
Our Team
Ashok Sharma – Editor-in-Chief
Ashok Sharma, a dynamic IT entrepreneur and co-founder of AccFin Outsourcing, brings over 15 years of leadership in technology and strategic innovation to True Roots Media as Editor-in-Chief. With a passion for neutral journalism, he guides our team in delivering impactful stories on Jammu’s social, economic, and cultural landscape.
A Jammu native, Ashok’s commitment to community and his expertise in navigating complex challenges ensure our coverage is both insightful and reliable.
LinkedIn: linkedin.com/in/ashok-sharma-54a4237b/
Aman Raina – Sr Editor
Aman Raina – Senior Editor Aman Raina, a tech-savvy innovator with a passion for storytelling, serves as Senior Editor at True Roots Media, shaping our digital and editorial vision for Jammu’s news landscape.
With over eight years in IT and digital strategy, including software development and startup initiatives, he brings a unique blend of technical expertise and narrative flair, ensuring our stories resonate with authenticity.
A Jammu native, Aman has led projects like a community app connecting 5,000 rural youth for jobs and skills, reflecting his commitment to local empowerment.
LinkedIn: https://www.linkedin.com/in/aman-raina-91837b367/
Parlee Gogoi – Creative Head
Parlee Gogoi, a visionary designer with a flair for visual storytelling, serves as Creative Head at True Roots Media, shaping our brand’s aesthetic and multimedia narratives for Jammu’s diverse audience.
With a degree from the National Institute of Design and over five years in graphic design and UX/UI, she blends Northeast cultural motifs with modern innovation, evident in projects like award-winning festival campaigns and intuitive apps for rural communities.
Hailing from Assam, Parlee’s work on sustainable branding and engaging content elevates our storytelling, ensuring it resonates locally and globally.
LinkedIn: https://www.linkedin.com/in/parlee-gogoi-a08111172
Sudha Mishra – Regional associate (NCR)
Sudha having an experience of 6 years with national and international exposure.
With multi industry expertise Sudha has been managing NCR/Delhi area for True Roots Media and has been a face fof our team in the region.
Hailing from UP, Parlee’s work on brand building and reating content builds our news stories and channel face, ensuring it has national exposure.
LinkedIn: https://www.linkedin.com/in
