Effective Date: 5 August 2025
Last Updated: 5 August 2025
Welcome to True Roots Media (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.truerootsmedia.com (the “Site”).
We are committed to respecting your privacy and protecting your personal data in compliance with Indian IT laws and applicable international privacy standards (including GDPR, where applicable).
1. Information We Collect
We may collect the following information when you interact with our website:
a) Personal Information
- Name
- Email address
- Phone number (if voluntarily provided)
- IP address
- Location data (approximate, via analytics tools)
b) Non-Personal Information
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Referring URLs
2. How We Use Your Information
We use the information collected to:
- Deliver relevant news, opinions, and feature content
- Respond to your queries, comments, or feedback
- Send newsletters or updates (only if you opt in)
- Improve the Site’s performance and user experience
- Maintain website security and prevent misuse
- Analyze traffic and content engagement metrics
3. Cookies and Tracking Technologies
Our website uses cookies, pixels, and analytics tools (such as Google Analytics) to:
- Track website usage
- Improve loading speed and personalization
- Understand reader interests for future content
You may disable cookies in your browser settings, though it may affect the functionality of some features.
4. Sharing of Information
We do not sell or rent your personal information to third parties.
We may share your data with:
- Trusted third-party tools for analytics and site performance (e.g., Google Analytics)
- Email marketing providers (e.g., Mailchimp) if you subscribe to updates
- Government or legal authorities only when legally required
5. Data Retention
We retain your personal data only as long as necessary:
- For the purpose for which it was collected
- To comply with legal and regulatory obligations
- To resolve disputes or enforce agreements
You may request deletion of your personal data at any time by writing to info@truerootsmedia.com.
6. Security Measures
We take appropriate security measures to protect against unauthorized access, disclosure, or alteration of your information.
However, no method of internet transmission or storage is 100% secure. By using our Site, you acknowledge this risk.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time (for marketing emails, etc.)
- File a complaint with a data protection authority if applicable
To exercise any of these rights, email us at info@truerootsmedia.com.
8. Links to External Sites
Our articles may contain links to third-party websites. We are not responsible for the privacy policies or practices of these external sites. Please review their privacy policies independently.
9. Children’s Privacy
True Roots Media does not knowingly collect or solicit personal data from individuals under the age of 13. If you believe a child has provided us with personal information, please contact us to have it removed.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.
11. Contact Us
For any questions, concerns, or feedback regarding this Privacy Policy or our data practices, please contact: