Revitalizing Heritage Crafts into Modern Enterprises: PM VIKAS National Directorate Assesses Non-Traditional Skilling Across J&K

Jammu – November 14, 2026: Transforming century-old artisan heritage into scalable entrepreneurial ecosystems, the National Directorate of the Pradhan Mantri Vishwakarma Kaushal Samman (PM VIKAS) concluded an extensive field assessment across Jammu and Kashmir to accelerate non-traditional vocational education and digital enterprise incubation.

The visiting central team reviewed training centers in Jammu, Samba, and Srinagar, focusing on artisans engaged in woodcarving, copperware, Phulkari embroidery, Pashmina weaving, and papier-mache crafts. The directorate issued operational guidelines to integrate modern computer-aided design (CAD) software, financial accounting, and direct-to-consumer e-commerce modules into traditional apprenticeship programs.

Officials highlighted that PM VIKAS aims to disburse collateral-free enterprise credit and subsidized toolkits to over 25,000 certified artisans across the Union Territory within the current fiscal cycle. The program also provides standardized quality certifications that enable local craftspeople to participate in government procurement tenders and global handicraft trade expos.

The mission directorate urged district skill development committees to actively onboard women artisans and rural self-help groups, establishing localized production clusters that prevent middleman exploitation and guarantee livable wages.

Published by True Roots Media


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