SRINAGAR, July 30, 2026 – Buoyed by the improving security situation in the region, the Jammu & Kashmir government is gearing up to host its first-ever International Film Festival of Jammu and Kashmir (IFFJK) 2026. Reflecting a surge in global interest, the festival has already received a staggering 875 film submissions from approximately 50 countries.
Organized by the Department of Information and Public Relations (DIPR) of the J&K government in collaboration with the National Film Development Corporation (NFDC), the four-day cinematic event is scheduled to take place from September 7 to September 10, 2026. The window for filmmakers to submit their entries closes today, July 30.
A government spokesperson highlighted the significance of this global response. “The diversity of submissions received from around 50 countries will enrich the festival with a wide spectrum of storytelling traditions, artistic perspectives, and innovative filmmaking. There is growing international interest in the J&K government’s flagship cinematic initiative,” the spokesperson stated.
The festival’s itinerary will be packed with screenings of carefully selected films, interactive sessions, masterclasses, panel discussions, and various cultural engagements. These activities aim to provide a dynamic platform for filmmakers, industry experts, students, and cinema lovers to exchange ideas and explore new collaborative avenues.
Officials emphasize that the IFFJK is a major step toward establishing Jammu & Kashmir as a vibrant destination for cinema, creativity, and cultural exchange. “The encouraging response from both national and international filmmakers underscores the growing confidence in Jammu & Kashmir as an emerging hub for film production, cinematic excellence, and creative collaboration,” the spokesperson added.
This festival marks the second major initiative by the J&K administration to attract the film industry back to the picturesque valley. Previously, the government established the Kashmir Film Development Council (JKFDC), which introduced a single-window mechanism for online film shooting permissions and offered incentives to boost both domestic and international productions.
Historically, Kashmir was a favorite shooting location for Bollywood, initially opening its doors to the industry during the tenure of Bakshi Ghulam Mohammad in the 1950s and 60s. Now, through initiatives like the IFFJK, the region hopes to revive its legacy and showcase its rich heritage and scenic grandeur to a global audience.
Published by True Roots Media Network