JAMMU, October 31, 2026 – The Press Club of Jammu has officially welcomed the Jammu & Kashmir government’s decision to formulate a much-awaited new media policy, expressing optimism that the upcoming framework will comprehensively address the diverse challenges faced by the media fraternity across the Union Territory.
In a formal statement issued on Friday, Press Club President Sanjeev Pargal highlighted the rapidly evolving dynamics of the media landscape. He emphasized the urgent need for a progressive policy that integrates the concerns of all sectors—print, electronic, and digital media—and delivers sustainable solutions for working journalists.
Pargal appreciated recent statements made by Director Information Mamta Yadav, who indicated that the proposed policy would encompass social media platforms such as Facebook and Instagram alongside traditional print and digital media. Pargal termed this a “timely and realistic step,” acknowledging the undeniable influence of social media in modern news dissemination.
However, the Press Club President also drew attention to several pressing administrative hurdles currently hampering the fraternity. He pointed out that the accreditation cards of recognized journalists have been lapsed since December 2025, creating significant operational difficulties for reporters discharging their professional duties. He urged the government to ensure accreditations are renewed at regular intervals.
Addressing the financial sustainability of the local media industry, which provides direct and indirect employment to thousands in J&K, Pargal stressed the immediate need to revise existing government advertisement rates. He advocated for a transparent and fair advertisement policy that aligns with present-day economic realities.
Furthermore, Pargal strongly advocated for the introduction of robust welfare schemes for working journalists in J&K, suggesting the government model them after the social and financial security programs already implemented in the neighboring state of Himachal Pradesh.
Crucially, the Press Club demanded active representation in the policy-making process. “As the only duly elected body of journalists representing print, electronic, and social media across Jammu and Kashmir, involving our representatives will help the government understand ground realities and address real issues effectively,” Pargal stated.
The joint statement was also signed by Press Club Vice President Zorawar Singh Jamwal, Secretary General Dinesh Manhotra, and executive committee members Nishikant Khajuria, Dinesh Mahajan, Govind Chouhan, and Ajay Meenia.
Published by True Roots Media Network